NEW YORK (February 23, 2023) - The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced that leading global operator 1xBet will become the Official Sportsbook Partner for PFL in Latin America and Sub-Saharan Africa.
Additional elements of the agreement include broadcast integrations in those respective markets and custom social content. Four of the league’s world-class fighters will also serve as brand ambassadors for 1xBet to further strengthen the connection between PFL and audiences around the world.
Fans will be able to wager on the upcoming 2023 PFL Regular Season, PFL Playoffs and PFL World Championship, as well as the ongoing PFL Challenger Series and inaugural season of PFL Europe.
“Providing premium experiences for fans is a priority for Professional Fighters League and we’re thrilled to announce 1xBet as our Official Sportsbook Partner in Latin America and Sub-Saharan Africa,” said PFL CEO Peter Murray. “Partnering with one of the world’s leading sports betting operators will allow us to expand our footprint in these two key territories and continue delivering unmatched wagering opportunities via our SmartCage technology.”
PFL is the #1 fastest growing company in MMA and the #2 MMA company on a worldwide basis. PFL is the only in MMA with the sports-season format, where individual fighters compete in a regular season, playoffs, and championship each year, making PFL a “win and advance” meritocracy like all other major sports. PFL fighter roster hails from over 20 countries and 25% of PFL fighters are independently ranked in the top 25 of their weight-class. The Company leads in technology and innovation, with its proprietary PFL SmartCage powering real-time betting and next-gen viewing experience. PFL airs live in the U.S. on ESPN and ESPN+ and is broadcast and streamed to 140 countries with 25 leading international media partners.
About Professional Fighters League
Professional Fighters League (PFL) is the fastest growing and most innovative sports league. PFL is the #2 MMA company worldwide on all key metrics and the only with the sports-season format where individual fighters compete in Regular Season, Playoffs, and Championship. The Company has four global live fight franchises: PFL League Season, PFL Challenger Series, PFL PPV Super Fights, and PFL Europe.
PFL airs in the U.S on ESPN and ESPN+ and is broadcast and streamed to 140 countries with 25 international leading media partners, including DAZN, DirectTV, Viaplay, Sky Sports, and MBC. PFL has dozens of major brand sponsors such as Anheuser-Busch, GEICO, Bose, US Marine Corps, and Celsius Energy Drink.
PFL is backed by blue-chip investors including Ares, Luxor Capital, Elysian Park Ventures, Knighthead, Legends, and numerous NBA, MLB, NHL, and MLS team owners.
MMA is the growth sport of this decade, with over 600 million fans worldwide, the youngest audience demo of any sport, and true global revenue streams.
PFLmma.com; Instagram (@PFLmma); Twitter (@PFLMMA); Facebook (/PFLmma)
1xBet is an innovative betting brand founded in 2007 with a reputation as a world-class company. Brand customers can bet on thousands of events in over 60 sports with high odds and thousands of betting markets. In addition, the company's website and mobile app are available in over 60 languages.
1xBet cooperates with well-known sports clubs and organizations: Paris Saint-Germain, Barcelona FC, LOSC Lille, Italian Serie A, African Football Confederation, and many others. In addition, 1xBet's partner portfolio includes popular esports organizations such as Team Spirit, OG Esports, K23, Tundra Esports, and MIBR.
Furthermore, the bookmaker has repeatedly received awards and nominations at prestigious events in the iGaming industry, such as IGA, SBC, G2E Asia, EGR Nordics Awards, and others.