NEW YORK (NOVEMBER 17, 2022) - The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced Concerto Card as the official credit card of the PFL. The partnership officially launches at the PFL World Championship on Friday, November 25th. The PFL Knockout Rewards Mastercard will bring MMA fans closer to the action and their favorite fighters than ever before. Cardholders can use the card to earn points on all their purchases. Points can then be easily redeemed for event tickets, merchandise, memorabilia, and exclusive PFL experiences that money can’t buy.
“The PFL is thrilled to partner with Concerto and Mastercard ahead of the biggest night in MMA at the PFL 2022 World Championship on ESPN+ PPV,” said PFL CRO Jon Tuck. “The PFL Mastercard will offer MMA fans unique experiences and inside access, and we’re proud to have a partner in Concerto who shares our consumer first values.”
Concerto uses advanced technologies to make everything from application to rewards redemption a uniquely personalized fan experience. Ideally positioned to serve PFL fans across the FICO spectrum, the company’s credit underwriting models and supporting analytics are specifically built to qualify more applicants from subprime through superprime. This model means more fans can get a card and participate in the PFL Knockout Rewards loyalty program.
Specific benefits of the PFL Knockout Rewards Mastercard at launch include:
“We are excited to launch the PFL Knockout Rewards Mastercard” said Isla Dickerson, Head of Marketing and Consumer Partnerships at Concerto Card. “The Professional Fighters League is a fast growing, innovative partner and we are looking forward to growing with them and delivering an incredible rewards program to PFL fans.”
The PFL World Championship will take place on Friday, November 25 at Hulu Theater at Madison Square Garden in New York City. The world’s biggest MMA night will feature finalists across six weight divisions facing off for a world title and a $1 million championship purse live on ESPN+ PPV.
PFL is the first and only MMA league with a true sports-season format where elite fighters from around the world compete in a Regular Season, Playoffs and Championship. The four competitors in each division who earn the most points in the Regular Season advance to the win-or-go-home Playoffs, followed by the biggest night in MMA – the PFL World Championship – with each winner going home with the $1 million prize.
Professional Fighters League is the No. 2 MMA company globally and features an elite talent roster. PFL has live event coverage in 160 countries on leading distribution platforms and delivers a unique, innovative product to MMA fans around the world.
About Professional Fighters League
Professional Fighters League (PFL) is the fastest growing and most innovative sports league. PFL is the #2 MMA company worldwide and the only with the sports-season format where individual fighters compete in Regular Season, Playoffs, and Championship.
PFL airs in the U.S on ESPN and ESPN+ and broadcast and streamed worldwide to 160 countries, with partners including Channel 4, DirecTV, RMC Sport, Eurosport, Sky Sports, and more. The PFL roster is world-class, with 25% of PFL fighters independently ranked in the top 25 in the world. The PFL proprietary SmartCage data and analytics platform powers real-time betting and provides next-gen viewing experience.
PFL has over two-dozen blue-chip brand sponsors such as Anheuser-Busch, IBM, GEICO, DraftKings, Bose, Socios.com, Air Force Reserve, US Marine Corps, and more. PFL is backed by major investors including Ares Capital, Luxor Capital, Elysian Park Ventures, Swan Ventures, Knighthead, Legends, and several NBA, MLB, and NHL team owners.
MMA is the growth sport of this decade, with 600 million fans worldwide, the youngest audience demo of any sport, and true global revenue streams.
PFLmma.com; Instagram (@PFLmma); Twitter (@PFLMMA); Facebook (/PFLmma)
About Concerto Card Company
Concerto is a next-generation, tech-forward company focused on developing better credit card programs for innovative brands. The company combines creativity with leading-edge technologies and advanced analytics to deliver programs designed to excite customers. The management team has decades of experience creating and managing some of the country’s largest credit card programs. Concerto is backed by Matrix Partners, PayPal Ventures, and Golden Tree Asset Management, and its customers include PayPal, Texas Rangers, Los Angeles Angels, Baltimore Orioles and Cincinnati Reds. Concerto is based in Austin, Texas.